With low marketing budgets and no historical conversion data, would you recommend driving traffic to the website or the app (both serve the same purpose)?


It really depends on where more of your customers/clients/audience would be. If they're a demographic that uses apps more, then focus on the apps. Otherwise drive traffic to the website. That's my take on it.

Do you have a different answer that might help the questioner? How would you answer this question?

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